Growth Marketing Lead, Multichannel Demand Gen

BD; Milpitas (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

Waters is seeking a collaborative Growth Marketing Campaign Manager to join the US Regional Marketing team. You will plan, execute, and optimize integrated campaigns that build awareness, generate demand, and drive commercial growth.

The Campaign Manager will coordinate across internal teams, agencies, and external partners, manage third‑party media, and oversee Google Ads initiatives with rigorous measurement against key KPIs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field.
• 5+ years of experience in campaign management, digital marketing, demand generation, or paid media.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Working knowledge of Google Ads; hands-on Google Ads experience preferred.
• Understanding of digital marketing metrics (CTR, conversions, etc.).
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate with cross-functional teams and external partners.
• Familiarity with Salesforce, Marketo, Google Analytics or similar platforms.
• B2B, life sciences, biotechnology, healthcare, or technical industry experience preferred.

Responsibilities

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Execute omnichannel campaigns across web, email, SEO/SEM, paid media, social, webinars, content syndication, and ABM programs.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Coordinate third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate accurate campaign tracking, UTM parameters, landing pages, and other digital elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.
• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of SEM campaigns.
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Coordinate with product managers to implement new campaigns; support paid media reporting with actionable insights.

Skills

Campaign management

Digital marketing

Paid media

Google Ads

Project management

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Life Sciences

Tools

Salesforce

Marketo

Google Analytics

Job description

Waters is seeking a collaborative Growth Marketing Campaign Manager to join the US Regional Marketing team. You will plan, execute, and optimize integrated campaigns that build awareness, generate demand, and drive commercial growth.

The Campaign Manager will coordinate across internal teams, agencies, and external partners, manage third‑party media, and oversee Google Ads initiatives with rigorous measurement against key KPIs.