B2B Growth Marketing Campaign Lead | Life Sciences

BD; San Diego (CA); Vor Ort; USD 115.000 - 184.000; Vollzeit

Zusammenfassung

BD is seeking a Growth Marketing Campaign Manager to join the US Regional Marketing team. The role plans, executes, and optimizes integrated campaigns to build awareness, generate demand, and drive commercial growth.

The candidate will coordinate campaigns across internal teams, agencies, and partners, managing third‑party media, campaign tracking, landing pages, and Google Ads for the US market. A strong focus on ROI and collaboration is required.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands‑on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.

Aufgaben

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Execute omnichannel campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and ABM programs.
• Translate marketing priorities into campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third‑party media programs including media coordination, asset delivery, tracking requirements, budgets, and performance.

Kenntnisse

Campaign management

Digital marketing

Paid media

Cross-functional collaboration

Analytics and measurement

Ausbildung

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field

Tools

Google Ads

Salesforce

Marketo

Google Analytics

Jobbeschreibung

BD is seeking a Growth Marketing Campaign Manager to join the US Regional Marketing team. The role plans, executes, and optimizes integrated campaigns to build awareness, generate demand, and drive commercial growth.

The candidate will coordinate campaigns across internal teams, agencies, and partners, managing third‑party media, campaign tracking, landing pages, and Google Ads for the US market. A strong focus on ROI and collaboration is required.