Senior Campaign Leader – Growth, Multi-Channel Activation

Waters Corporation; Milford (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Waters Corporation is seeking a campaign management leader to guide the design, execution, and optimization of marketing campaigns that drive pipeline growth. You will coordinate with product marketing, inside sales, and regional partners to align priorities with revenue goals and ensure campaigns deliver measurable impact.

The role focuses on planning, activation across digital and events, and ongoing optimization with a data-driven mindset.

Qualifications

• 7+ years of experience in B2B marketing.

Responsibilities

• Partner with Product Marketing, Segment Leaders, and other regional teams to translate business priorities into integrated campaign plans with good channel mixes that support the customer’s journey.
• Oversee campaign activation across digital, events, and partner channels and monitor performance, reporting insights to stakeholders.
• Partner with Inside Sales and Commercial teams to streamline lead capture, routing, and nurturing, ensuring MQLs are handed off and further qualified.
• Define and track KPIs including engagement, MQLs, pipeline, and revenue contribution; provide dashboards and ROMI-focused recommendations.

Skills

Campaign management

B2B marketing

Multi-channel marketing

Demand generation

KPI analysis

Stakeholder management

Team leadership

Job description

Waters Corporation is seeking a campaign management leader to guide the design, execution, and optimization of marketing campaigns that drive pipeline growth. You will coordinate with product marketing, inside sales, and regional partners to align priorities with revenue goals and ensure campaigns deliver measurable impact.

The role focuses on planning, activation across digital and events, and ongoing optimization with a data-driven mindset.