Growth Marketing Lead: Multi-Channel Demand & Pipeline

Entrust; Minnesota; On-site; USD 120,000 - 180,000; Full time

Job summary

Entrust is seeking a Senior Growth Marketing Manager to lead strategy, orchestration, and performance of integrated growth campaigns aimed at net-new logo acquisition and scalable pipeline growth.

The role requires a strategic, data-driven leader with expertise in campaign architecture, persona mapping, and cross-functional team leadership to translate business priorities into high-performing growth programs.

Qualifications

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
• Deep experience in persona development, segmentation, and content mapping across the buyer journey.

Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.

Skills

Growth marketing

Demand generation

Campaign strategy

Multi-channel execution

Persona development

Segmentation

Content mapping

Leadership

Tools

Marketing automation

Analytics tools

Job description

Entrust is seeking a Senior Growth Marketing Manager to lead strategy, orchestration, and performance of integrated growth campaigns aimed at net-new logo acquisition and scalable pipeline growth.

The role requires a strategic, data-driven leader with expertise in campaign architecture, persona mapping, and cross-functional team leadership to translate business priorities into high-performing growth programs.