Omnichannel Growth Marketing Manager

Becton, Dickinson and Company (BD); San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD is seeking a Growth Marketing Campaign Manager to join our US Regional Marketing team. This role will plan, execute, and optimize integrated marketing campaigns that build awareness, generate demand, and support commercial growth.

The Campaign Manager will coordinate campaigns across internal teams, agencies, and external partners, with responsibility for third-party media planning and trafficking and the day-to-day management of the US Google Ads account.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Working knowledge of Google Ads or another paid-search platform; hands-on Google Ads experience preferred.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms is preferred.
• B2B, life sciences, biotechnology, healthcare, or other technical industry experience is preferred.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns to build awareness, generate demand, and support commercial growth.
• Coordinate campaigns across internal teams, agencies, and external partners, with responsibility for third-party media planning and trafficking and day-to-day management of US Google Ads.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.

Skills

Campaign management

Multichannel marketing

Paid media

Google Ads

Marketing analytics

Cross-functional collaboration

CRM/Marketing automation

Education

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field

Tools

Salesforce

Marketo

Google Analytics

Job description

BD is seeking a Growth Marketing Campaign Manager to join our US Regional Marketing team. This role will plan, execute, and optimize integrated marketing campaigns that build awareness, generate demand, and support commercial growth.

The Campaign Manager will coordinate campaigns across internal teams, agencies, and external partners, with responsibility for third-party media planning and trafficking and the day-to-day management of the US Google Ads account.