Growth-Driven Campaign Lead

Waters Corporation; Milford (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Waters Corporation is seeking a driven Campaign Manager to design, execute, and optimize integrated marketing campaigns that fuel pipeline growth and deliver measurable commercial impact.

This individual contributor role partners closely with Product Marketing, Inside Sales, Sales Enablement, Regional Marketing, and Commercial Excellence teams—including Tradeshows, Creative Services, Content, and Digital Marketing—to ensure campaigns are executed end to end, aligned to business priorities, and

Qualifications

• 4-6 years of experience in B2B marketing, with emphasis on campaign and demand generation.
• Proven expertise in multi-channel campaign execution (digital, events, and/or partner marketing).
• Strong knowledge of funnel management and lead lifecycle processes.
• Data-driven mindset with demonstrated ability to analyze KPIs and optimize programs.

Responsibilities

• Campaign Planning & Alignment: Translate business priorities into tactical campaign plans with clear channel mixes mapped to the customer journey.
• Campaign Execution: Manage day-to-day execution of assigned campaigns across digital, events, and partner channels; ensure on-time, on-budget delivery with measurable outputs.
• Optimization & Reporting: Monitor campaign performance in real time and adjust tactics to maximize ROI; track KPIs including engagement, MQLs, SQLs, pipeline and revenue.
• Lead Management & Funnel Support: Collaborate with Inside Sales to optimize lead capture, routing, and nurturing; ensure smooth handoff through the funnel.

Skills

Campaign management

B2B marketing

Multi-channel campaigns

Lead lifecycle

Data-driven

Cross-functional collaboration

Job description

Waters Corporation is seeking a driven Campaign Manager to design, execute, and optimize integrated marketing campaigns that fuel pipeline growth and deliver measurable commercial impact.

This individual contributor role partners closely with Product Marketing, Inside Sales, Sales Enablement, Regional Marketing, and Commercial Excellence teams—including Tradeshows, Creative Services, Content, and Digital Marketing—to ensure campaigns are executed end to end, aligned to business priorities, and