Data-Driven Growth Marketing Analyst

Watershed Informatics, Inc.; Cambridge (MA); On-site; USD 75,000 - 105,000; Full time

Job summary

Watershed Bio is seeking a Performance Marketing Analyst to own and integrate reporting for all digital marketing activity. You will combine data from Salesforce, Webflow, Google Ads, and Google Analytics to translate into the sales pipeline and advise on optimizing spend for growth.

You will build reports, ensure accuracy, and present insights to leadership with an ownership mindset and a focus on data-driven decision-making.

Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science.
• 3+ years of experience creating, delivering, and interpreting commercial reports from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
• Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
• A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
• Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.

Responsibilities

• Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
• Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
• Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
• Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Skills

Analytical skills

Reporting

Data analysis

Presentation to leadership

Education

Bachelor’s degree

Tools

Salesforce

Google Analytics

Google Ads

Webflow

Job description

Watershed Bio is seeking a Performance Marketing Analyst to own and integrate reporting for all digital marketing activity. You will combine data from Salesforce, Webflow, Google Ads, and Google Analytics to translate into the sales pipeline and advise on optimizing spend for growth.

You will build reports, ensure accuracy, and present insights to leadership with an ownership mindset and a focus on data-driven decision-making.