Growth Marketing Lead - ABM & Named-Accounts (SaaS)

ZappiStore; Boston (MA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Mental health day

20 days PTO

Remote-friendly

Wellbeing support

Life and disability insurance

401(k) matching

Professional development

Career coaching

Job summary

Zappi is seeking a Senior Manager, Growth Marketing in Boston, MA. You will own the ABM program end-to-end for named accounts, manage paid channels, and partner with BDRs to deploy 1:1 engagement plays.

This role focuses on converting demand into pipeline and revenue, collaborating across Sales, CS and AMs. You will drive MQL-to-SQL improvements, CRO initiatives, and experiment with nurture flows, forms, and conversion paths in HubSpot.

Qualifications

• 5+ years experience in B2B growth marketing, ABM, or demand generation, ideally in SaaS.
• Proven ABM track record, especially with enterprise or strategic accounts.
• Strong HubSpot skills: workflows, sequences, segmentation, and lead management or ability to learn new systems.
• Experience with lead-to-revenue funnel optimization, MQL-to-SQL improvement, and CRO principles.
• Comfort operating cross-functionally with Sales, CS, and AMs on account-level plays.

Responsibilities

• Own the account-based growth program end-to-end for named accounts, including the Pulse Campaign / ABM Activation framework.
• Manage account-based paid budget and innovate how we reach buyers via Paid channels.
• Partner with the BDR team on 1:1 engagement plays for named accounts.
• Drive CRO efforts and web conversion improvements across nurture flows and forms.
• Collaborate with Sales, Customer Success and AMs on named-account expansion plays and cadence.

Skills

ABM

Lead optimization

HubSpot

Cross-functional collaboration

Data-driven marketing

Campaign management

Analytics

B2B marketing

SaaS

Tools

HubSpot

Job description

Zappi is seeking a Senior Manager, Growth Marketing in Boston, MA. You will own the ABM program end-to-end for named accounts, manage paid channels, and partner with BDRs to deploy 1:1 engagement plays.

This role focuses on converting demand into pipeline and revenue, collaborating across Sales, CS and AMs. You will drive MQL-to-SQL improvements, CRO initiatives, and experiment with nurture flows, forms, and conversion paths in HubSpot.