Enterprise ABM Lead - Growth & Pipeline Architect

Scale AI, Inc.; San Francisco (CA); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

Retirement benefits

Learning stipend

Generous PTO

Commuter stipend

Job summary

Scale AI, Inc. is seeking an Account Based Marketing Lead to own 1:1 and industry-vertical ABM playbooks in collaboration with the Enterprise GTM team.

You will drive vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer sectors, coordinating with enterprise sellers and the Head of Growth Marketing. You will orchestrate multichannel ABM programs, track engagement, define KPIs, and build repeatable playbooks while managing creative partners and optimizing

Qualifications

• 5+ years of B2B marketing experience with ABM focus.
• Experience working with enterprise sales on joint planning and campaign execution.
• Hands-on ABM platforms, marketing automation, and Salesforce for pipeline tracking.

Responsibilities

• Build and execute 1:1 ABM programs for strategic enterprise accounts.
• Develop vertical-specific campaign strategies for targeted industries.
• Partner with enterprise sellers on account planning and engagement goals.
• Orchestrate multichannel campaigns across digital, direct mail, web, and events.
• Track engagement signals and pipeline impact; report insights to leadership.
• Define ABM KPIs and reporting frameworks to demonstrate campaign impact.

Skills

ABM strategy

Enterprise marketing

Analytics

Sales collaboration

Marketing automation

Salesforce

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Scale AI, Inc. is seeking an Account Based Marketing Lead to own 1:1 and industry-vertical ABM playbooks in collaboration with the Enterprise GTM team.

You will drive vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer sectors, coordinating with enterprise sellers and the Head of Growth Marketing. You will orchestrate multichannel ABM programs, track engagement, define KPIs, and build repeatable playbooks while managing creative partners and optimizing