Global ABM Lead for Enterprise Growth

Culture Amp; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Culture Amp is seeking a Senior Account-Based Marketing Manager to strategically lead and scale our multi-tiered ABM initiatives. You will architect, execute, and optimize full-funnel demand programs across paid, owned, and earned channels, working with global and regional leaders to drive new logos and expansion opportunities.

The role requires an expert B2B growth marketer with autonomous execution and proven success scaling ABM programs on a global level within a fast-growing company.

Qualifications

• Expert B2B growth marketer with autonomy and experience scaling global ABM programs.
• Strong experience in architecting and optimizing multi-tier ABM campaigns across paid, owned, and earned channels.
• Data-driven mindset with ability to govern data-driven segment building and intent keyword architecture.

Responsibilities

• Define, develop, and lead the overarching ABM program for global upper Commercial & Enterprise segments.
• Architect and execute multi-tiered ABM strategies for top-tier accounts and broader markets.
• Serve as the global owner of the 6sense platform, governing segmentation and automation playbooks.
• Collaborate with Sales and Regional Marketing Leads to align ABM programs with local goals while maintaining a global strategy.
• Establish measurement frameworks and campaign metrics with analytics teams.

Tools

6sense platform

Job description

Culture Amp is seeking a Senior Account-Based Marketing Manager to strategically lead and scale our multi-tiered ABM initiatives. You will architect, execute, and optimize full-funnel demand programs across paid, owned, and earned channels, working with global and regional leaders to drive new logos and expansion opportunities.

The role requires an expert B2B growth marketer with autonomous execution and proven success scaling ABM programs on a global level within a fast-growing company.