ABM & Growth Marketing Manager (B2B SaaS)

S&P Global Mobility; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

S&P Global Mobility is seeking a marketing professional to drive demand generation and ABM initiatives for our enterprise software solutions in the United States. The role emphasizes multi-channel campaigns, collaboration with sales, and measurable ROI across campaigns.

You will develop ABM strategies, craft personalized campaigns for high-value accounts, and monitor performance using SEO, web analytics, and engagement metrics to accelerate the pipeline and improve win rates.

Qualifications

• 3+ years in demand generation or related marketing roles for B2B SaaS companies.
• Knowledge of the automotive industry is preferred.
• Experience creating omnichannel strategies that drive measurable results.
• Strong understanding of SEO, web traffic metrics, and social media marketing.
• Excellent organizational skills and ability to meet deadlines.

Responsibilities

• Develop and execute ABM strategies targeting high-value accounts.
• Craft personalized campaigns for enterprise buyers.
• Collaborate with sales regions to accelerate deal velocity.
• Plan and run multi-channel campaigns across email, social, paid ads, and direct outreach.
• Track campaign performance and optimize ROI.

Skills

ABM strategies

Demand generation

B2B SaaS marketing

Multi-channel campaigns

SEO & web analytics

Data-driven decision making

Cross-functional collaboration

Job description

S&P Global Mobility is seeking a marketing professional to drive demand generation and ABM initiatives for our enterprise software solutions in the United States. The role emphasizes multi-channel campaigns, collaboration with sales, and measurable ROI across campaigns.

You will develop ABM strategies, craft personalized campaigns for high-value accounts, and monitor performance using SEO, web analytics, and engagement metrics to accelerate the pipeline and improve win rates.