Growth Marketing Generalist, End-to-End B2B

Frontdoor Defense; Billerica (MA); On-site; USD 70,000 - 145,000; Full time

Benefits offered by this job

Equity (RSUs)

Comprehensive healthcare (Medical, 3D)

401K matching

Parental Leave

Sabbatical Leave

On-site parking

Free 3D prints

Job summary

Formlabs is seeking a Growth Marketing Specialist for Form Now in Billerica, MA. You will own growth marketing end-to-end, from strategy to execution and measurement, acting as the sole marketer for Form Now within the Formlabs ecosystem.

You’ll drive customer acquisition across multiple channels, build fast, test quickly, and scale campaigns with strong analytics and messaging. The role requires hands-on execution, events, LinkedIn outreach, and a bias for experimentation.

Qualifications

• 2-10 years of B2B marketing or growth experience.
• Strong analytical ability and data-driven decision making.
• Comfortable handling customer-facing interactions and campaigns.
• Experience planning and executing events independently.
• Proficiency in crafting customer-facing copy and lifecycle messaging.
• Fluency with AI tools for research, campaign builds, and analysis.

Responsibilities

• Identify growth opportunities across customer segments, channels, and campaigns.
• Own end-to-end campaign efficacy: set up, run, and measure results.
• Plan and execute events to reach new B2B customers across sizes.
• Translate product roadmap into compelling marketing messaging and positioning.
• Compile campaign analysis, track competitors, and run channel experiments.
• Foster rapid iteration through A/B testing and quick turns.
• Write and manage email and onboarding/lifecycle copy.
• Leverage AI tools daily to enhance research, builds, and analysis.

Skills

B2B marketing experience

Analytical mindset

Campaign management

Event planning

Copywriting

AI tools usage

Tools

GBQ/SQL

DataStudio/Looker

Job description

Formlabs is seeking a Growth Marketing Specialist for Form Now in Billerica, MA. You will own growth marketing end-to-end, from strategy to execution and measurement, acting as the sole marketer for Form Now within the Formlabs ecosystem.

You’ll drive customer acquisition across multiple channels, build fast, test quickly, and scale campaigns with strong analytics and messaging. The role requires hands-on execution, events, LinkedIn outreach, and a bias for experimentation.