Founding Growth Marketer — Equity & High-Impact Growth

Formlabs; Billerica (MA); On-site; USD 70,000 - 145,000; Full time

Benefits offered by this job

Equity with RSUs

Healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

Flexible PTO

On-site parking

Free 3D prints

Job summary

Formlabs, based in Billerica, MA, seeks a Marketing Generalist to own growth for Form Now, a startup within Formlabs. You’ll drive email, events, and LinkedIn campaigns while shaping messaging for B2B buyers from small businesses to enterprise accounts.

Collaborating with leadership, you’ll connect product capabilities to compelling positioning, run rapid experiments, and ship campaigns end-to-end with a strong data-driven mindset and creative energy.

Qualifications

• 2–10 years of B2B marketing or growth experience.
• Proven track record delivering campaigns from concept to measurement.
• Strong analytical skills and ability to build/strip dashboards.
• Comfortable being customer-facing and running events independently.
• Growth mindset and willingness to try new channels quickly.
• Fluent with AI tools in daily marketing work.

Responsibilities

• Use analytics to identify growth opportunities across segments and channels.
• Own campaign effectiveness end-to-end: email and LinkedIn campaigns, measurement.
• Independently plan and execute events for new B2B customers.
• Translate product roadmap into positioning and messaging for buyers.
• Compile campaign analyses, competitor tracking, and experiments into a growth plan.
• Make rapid AB tests and iterations a regular habit; ship, measure, adjust.
• Write and manage customer-facing copy and lifecycle messaging.
• Leverage AI tools daily to accelerate research, campaign builds, and analysis.

Skills

B2B marketing

Campaign analytics

Email campaigns

LinkedIn outreach

Events planning

AI tools

Copywriting

Data-driven decisions

Tools

GBQ/SQL

DataStudio

Looker

Job description

Formlabs, based in Billerica, MA, seeks a Marketing Generalist to own growth for Form Now, a startup within Formlabs. You’ll drive email, events, and LinkedIn campaigns while shaping messaging for B2B buyers from small businesses to enterprise accounts.

Collaborating with leadership, you’ll connect product capabilities to compelling positioning, run rapid experiments, and ship campaigns end-to-end with a strong data-driven mindset and creative energy.