Growth Marketer, End-to-End B2B Growth

Formlabs; Billerica (MA); On-site; USD 70,000 - 145,000; Full time

Benefits offered by this job

Equity (RSUs)

Healthcare

401K match

Parental leave

Sabbatical leave

Flexible PTO

Parking

Lunches & snacks

Professional development

3D printing access

Job summary

Formlabs is seeking a Marketing Generalist for Form Now to drive growth end-to-end. You’ll own customer acquisition across email, events, and LinkedIn, while collaborating with leadership to shape messaging and positioning for B2B buyers.

You’ll work in a fast-paced, startup-within-a-startup environment, wear multiple hats, and use AI tools daily to move faster on research, campaigns, and analysis.

Qualifications

• 2–10 years of B2B marketing or growth experience; slope and grit matter more than years.
• A track record of taking on projects solo, from concept through execution, and knowing how you measured success.
• Comfortable being customer-facing when the job calls for it.
• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard.
• Have run or set up events independently.
• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly.
• High energy and scrappy; startup-within-a-startup environment with undefined problems.
• Use AI tools fluently in daily work, held to the same quality bar as your own.

Responsibilities

• Identify growth opportunities using analytics: target segments, channels, and campaigns that work.
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure results.
• Independently plan and execute events as a channel for reaching B2B customers.
• Connect Form Now's product roadmap to marketing: turn product capabilities into positioning and messaging.
• Synthesize campaign analysis, competitive tracking, and channel experiments into a growth plan you own end to end.
• Make A/B testing and fast iteration a habit: ship, measure, adjust, repeat.
• Write and manage customer-facing copy and email across acquisition to lifecycle messaging.
• Leverage AI tools like Claude to speed up research, campaign builds, and analysis.

Skills

B2B marketing

Analytics

Email campaigns

LinkedIn outreach

Events

AB testing

Copywriting

Tools

GBQ/SQL

DataStudio/Looker

Job description

Formlabs is seeking a Marketing Generalist for Form Now to drive growth end-to-end. You’ll own customer acquisition across email, events, and LinkedIn, while collaborating with leadership to shape messaging and positioning for B2B buyers.

You’ll work in a fast-paced, startup-within-a-startup environment, wear multiple hats, and use AI tools daily to move faster on research, campaigns, and analysis.