Senior Growth & Marketing Strategy Manager

Formlabs; Somerville (MA); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Robust equity program

Comprehensive healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

On-site parking

Healthy meals & snacks

Professional development opportunities

Unlimited 3D prints

Job summary

Formlabs, in Somerville, MA, seeks a Senior Manager, Marketing Strategy & Growth Initiatives to drive data-driven decision-making and optimize growth across channels. You will define segments, size markets, and partner with senior leaders to align on strategy and execution.

Ideal candidates have 3–10 years in Strategy or Growth, experience with acquisition channels, and a growth mindset. Proficiency with AI tools and data analytics is essential in a fast-paced, international environment.

Qualifications

• 3 to 10 years of experience in Strategy or Growth roles.
• Experience in customer acquisition channels: search, social, affiliates, trade shows, partnerships or ABM.
• Ability to structure analysis and build data-driven models.
• Growth mindset with willingness to try new ideas and learn fast.
• Ownership mentality and bias for action.
• Comfort with debating and pushing back when needed.
• Fluent use of AI tools in daily work, maintaining high quality.

Responsibilities

• Define customer segments and size markets to decide where Formlabs should grow next.
• Build the business case for how to win a segment, then own the execution and delivery.
• Structure analysis and build data-driven models that guide real decisions.
• Partner with senior leaders across the business to drive alignment.

Skills

Customer segmentation

Data-driven decision making

Cross-functional collaboration

AI tools fluency

Ownership & execution

Education

MBA (preferred)

Tools

GBQ/SQL

DataStudio

Looker

Job description

Formlabs, in Somerville, MA, seeks a Senior Manager, Marketing Strategy & Growth Initiatives to drive data-driven decision-making and optimize growth across channels. You will define segments, size markets, and partner with senior leaders to align on strategy and execution.

Ideal candidates have 3–10 years in Strategy or Growth, experience with acquisition channels, and a growth mindset. Proficiency with AI tools and data analytics is essential in a fast-paced, international environment.