Growth Marketing Leader: End-to-End Lifecycle & Loyalty

Front Door Defense; Somerville (MA); On-site; USD 125,000 - 180,000; Full time

Benefits offered by this job

Equity (RSUs)

Comprehensive healthcare

401K with advisor access

Parental leave

Sabbatical leave

Flexible out-of-office plan

On-site parking

Healthy on-site meals & snacks

Professional development opportunities

Team culture events

Unlimited 3D prints

Job summary

Formlabs is seeking a Senior Growth Marketing Manager in Somerville, MA, to own the customer lifecycle and maximize lifetime value through engaging campaigns. You will drive growth across prospects and existing customers, partnering with product, creative, support, and sales to bring new campaigns to market.

You will leverage Marketo, Klaviyo, Salesforce, Google Analytics, and BigQuery to analyze data, run A/B tests, and optimize messages.

Qualifications

• 8+ years in growth, lifecycle, or analytics marketing.
• Strong ability to translate data insights into actionable campaigns.
• Excellent written and verbal communication with a creative mindset.

Responsibilities

• Own end-to-end growth marketing strategy to maximize customer lifetime value.
• Develop and execute campaigns across web, email, and other channels.
• Design programs for key stages of the customer journey.
• Track, measure, and report on retention and engagement metrics.

Skills

Growth marketing

Analytics

Lifecycle marketing

AB testing

CRM (Salesforce)

Email platforms

Data-driven

Communication

Tools

Marketo

Klaviyo

Salesforce

Google Analytics

BigQuery

Shopify

Job description

Formlabs is seeking a Senior Growth Marketing Manager in Somerville, MA, to own the customer lifecycle and maximize lifetime value through engaging campaigns. You will drive growth across prospects and existing customers, partnering with product, creative, support, and sales to bring new campaigns to market.

You will leverage Marketo, Klaviyo, Salesforce, Google Analytics, and BigQuery to analyze data, run A/B tests, and optimize messages.