Growth Marketing Lead — Scale B2B Campaigns

Formlabs; Billerica (MA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Robust equity program to build future

Comprehensive healthcare coverage

401K matching and financial advisors

Parental Leave (up to 16 weeks)

Sabbatical Leave (up to 6 weeks)

On-site parking and commuter benefits

Healthy on-site lunches and beverages

Professional development opportunities

Unlimited 3D prints

Job summary

Formlabs is seeking a Marketing Generalist for Form Now to own growth across channels, from customer acquisition to launch and iteration. You’ll work directly with leadership to translate product capabilities into compelling messaging for new customers.

The role demands analytical rigor, willingness to test new channels, and hands-on execution of events and campaigns. Ideal candidates have 2–10 years of B2B marketing or growth experience, can operate autonomously, and are comfortable with

Qualifications

• 2-10 years of B2B marketing or growth experience
• Strong analytically: build tracking and act on data
• Comfortable being customer-facing when required
• Experience planning and executing events
• Growth mindset and willingness to try new approaches
• High energy and scrappy in a startup within a startup
• Fluent with AI tools in daily work
• Copywriting and customer marketing experience
• Created tools or automations for marketing workflows

Responsibilities

• Identify growth opportunities across channels using analytics
• Own campaign end-to-end: email and LinkedIn campaigns, measurement
• Plan and execute events to reach B2B customers
• Connect product roadmap to marketing messaging and positioning
• Aggregate campaign analysis and channel experiments into a growth plan
• Ship, measure, adjust, and iterate marketing efforts
• Write and manage customer-facing copy and lifecycle messaging
• Leverage AI tools to speed research and campaign builds

Skills

B2B marketing

Analytical mindset

Customer-facing

Event planning

Growth mindset

Startup mindset

AI tools

Copywriting

Data visualization

Tools

GBQ/SQL

DataStudio/Looker

Job description

Formlabs is seeking a Marketing Generalist for Form Now to own growth across channels, from customer acquisition to launch and iteration. You’ll work directly with leadership to translate product capabilities into compelling messaging for new customers.

The role demands analytical rigor, willingness to test new channels, and hands-on execution of events and campaigns. Ideal candidates have 2–10 years of B2B marketing or growth experience, can operate autonomously, and are comfortable with