Growth Marketing Specialist, Form Now

Shoptalk; Billerica (MA); On-site; USD 70,000 - 145,000; Full time

Benefits offered by this job

Equity RSUs

Healthcare coverage (Medical, Dental,

401K matching

Parental Leave

Sabbatical Leave

Flexible OOO

On-site parking

Free 3D prints

Job summary

Formlabs is seeking a Marketing Generalist to own growth for Form Now end to end. You’ll wear many hats, managing customer acquisition, launching and iterating campaigns, and using email, events, and LinkedIn to reach new customers.

You’ll work with leadership to connect product capabilities to messaging, build scalable marketing, and experiment across channels with data-driven decisions.

Qualifications

• 2–10 years of B2B marketing or growth experience.
• Experience owning campaigns from concept through execution and measuring success.
• Strong analytical skills and ability to act on data without waiting for dashboards.
• Experience planning and executing events independently.
• Growth mindset and willingness to try new channels quickly.
• Proficient with AI tools in daily work and research.

Responsibilities

• Identify growth opportunities across segments, channels, and campaigns.
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, measure results.
• Independently plan and execute events to reach new B2B customers, from small to large accounts.
• Connect Form Now's product roadmap to marketing: turn product capabilities into compelling messaging.
• Pull together campaign analysis, competitive tracking, and channel experiments into a growth plan.
• Make A/B testing and rapid iterations a habit: ship, measure, adjust, repeat.
• Write and manage customer-facing copy and email across acquisition and lifecycle stages.
• Use AI tools daily to speed up research, campaign builds, and analysis.

Skills

Growth marketing

Email marketing

LinkedIn advertising

Campaign management

A/B testing

Copywriting

Data analysis

AI tools

B2B marketing

Tools

BigQuery

Looker

Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting‑edge products to life‑saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands‑on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

About Form Now

Form Now is a startup within Formlabs, backed by a small, fast‑moving team of about 20 people. It's the next step in furthering Formlabs' mission: giving anyone, from individual builders to engineering teams, access to high‑quality 3D printing without owning a printer. Users upload a model, choose from high quality materials, and Formlabs handles production, bridging the gap between idea and reality without the upfront cost of a machine. As the sole marketer for this business, you'll have full ownership of a marketing function and the challenge of scaling it from the ground up.

Your Impact:

We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with leadership to connect what the product can do with how we message and sell it to new customers.

Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.

What You’ll Do:

• Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working


• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results


• Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts


• Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers


• Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end


• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat


• Write and manage customer‑facing copy and email, from acquisition sequences to lifecycle messaging


• Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

About You:

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years


• A track record of taking on projects solo, from concept through execution, and knowing how you measured success


• Comfortable being customer‑facing when the job calls for it


• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard


• Have run or set up events independently


• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly


• High energy and not afraid to be scrappy; a startup‑within‑a‑startup environment means undefined problems and few guardrails


• Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills:

• B2B experience specifically


• Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)


• Comfortable with copywriting and customer marketing, even if it's not your primary strength


• You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs


• Comprehensive healthcare coverage (Medical, Dental, Vision)


• 401K matching and access to financial advisors


• Generous paid Parental Leave (up to 16 weeks)


• Tenure‑based paid Sabbatical Leave (up to 6 weeks)


• Flexible Out of Office Plan – Take time when you need it


• Ample on‑site parking & pre‑tax commuter benefits


• Healthy on‑site lunches, snacks, beverages, & treats


• Regular sponsored professional development opportunities


• Many opt‑in culture events across our diverse community


• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Help us build an inclusive community that will change the face of 3D printing.

Compensation

Every Formlabs employee receives equity because everyone contributes to building the company. You’ll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.

The annual base pay range for this role is:

$70,000 — $145,000 USD