Growth Marketing Lead, Form Now

Formlabs; Billerica (MA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Robust equity program to build future

Comprehensive healthcare coverage

401K matching and financial advisors

Parental Leave (up to 16 weeks)

Sabbatical Leave (up to 6 weeks)

On-site parking and commuter benefits

Healthy on-site lunches and beverages

Professional development opportunities

Unlimited 3D prints

Job summary

Formlabs is seeking a Marketing Generalist for Form Now to own growth across channels, from customer acquisition to launch and iteration. You’ll work directly with leadership to translate product capabilities into compelling messaging for new customers.

The role demands analytical rigor, willingness to test new channels, and hands-on execution of events and campaigns. Ideal candidates have 2–10 years of B2B marketing or growth experience, can operate autonomously, and are comfortable with

Qualifications

• 2-10 years of B2B marketing or growth experience
• Strong analytically: build tracking and act on data
• Comfortable being customer-facing when required
• Experience planning and executing events
• Growth mindset and willingness to try new approaches
• High energy and scrappy in a startup within a startup
• Fluent with AI tools in daily work
• Copywriting and customer marketing experience
• Created tools or automations for marketing workflows

Responsibilities

• Identify growth opportunities across channels using analytics
• Own campaign end-to-end: email and LinkedIn campaigns, measurement
• Plan and execute events to reach B2B customers
• Connect product roadmap to marketing messaging and positioning
• Aggregate campaign analysis and channel experiments into a growth plan
• Ship, measure, adjust, and iterate marketing efforts
• Write and manage customer-facing copy and lifecycle messaging
• Leverage AI tools to speed research and campaign builds

Skills

B2B marketing

Analytical mindset

Customer-facing

Event planning

Growth mindset

Startup mindset

AI tools

Copywriting

Data visualization

Tools

GBQ/SQL

DataStudio/Looker

Job description

About Formlabs:

Do you want to change how the world creates? At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before.

We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us.

About Form Now

Form Now is a startup within Formlabs, backed by a small, fast-moving team of about 20 people. It's the next step in furthering Formlabs' mission: giving anyone, from individual builders to engineering teams, access to high-quality 3D printing without owning a printer. Users upload a model, choose from high quality materials, and Formlabs handles production, bridging the gap between idea and reality without the upfront cost of a machine. As the sole marketer for this business, you'll have full ownership of a marketing function and the challenge of scaling it from the ground up.

Your Impact:

We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with leadership to connect what the product can do with how we message and sell it to new customers. Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.

What You'll Do:

• Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
• Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
• Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
• Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
• Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

About You:

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• A track record of taking on projects solo, from concept through execution, and knowing how you measured success
• Comfortable being customer-facing when the job calls for it
• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
• Have run or set up events independently
• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
• High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills:

• B2B experience specifically
• Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Comfortable with copywriting and customer marketing, even if it's not your primary strength
• You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan - Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course... unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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