Growth Marketer – AI-Driven B2B SaaS (Paid & Email)

Dovetail; Boston (MA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity for everyone

Competitive base salary + options

Four weeks of accrued leave

Stellar US benefits

Job summary

Dovetail is hiring a Growth Marketer to own paid acquisition and email end-to-end, partnering with Demand Gen, Product Marketing, and Creative. You’ll manage budgets, audiences, landing pages, and lifecycle journeys to drive qualified pipeline in a fast-changing B2B SaaS environment.

You’ll lead high-intensity campaigns across Google Ads, LinkedIn, retargeting, and emerging channels, while building scalable processes and AI-powered growth systems that optimize every step from signal to revenue.

Qualifications

• Experience in growth or performance marketing across Google Ads and LinkedIn Ads.
• Experience building segmented B2B journeys across nurture, triggers and follow-up.
• Track record of managing meaningful budgets and improving pipeline or revenue.
• Hands-on with AI tools and workflows to improve campaigns and outcomes.
• Own paid and lifecycle stack end-to-end including tracking and reporting.
• Strong analytical judgment to turn data into clear actions.
• Creative taste to evaluate messages, hooks, visuals and landing pages.
• Hands-on with the accounts; you write ads, build audiences, and ship tests.
• Cross-functional collaboration across Demand Gen, Product Marketing, Web & Data.
• Bias to action; favor disciplined testing and rapid iteration.
• Experience with analytics tools; evidence of building and improving matters more than stack fit.

Responsibilities

• Own paid acquisition and set channel strategy, budget, targets and testing roadmap.
• Run campaigns hands-on; optimize structures, bids, audiences and conversion paths.
• Own email and lifecycle marketing; build journeys and nurture to qualified opportunities.
• Turn performance into better creative; collaborate with Creative and Product Marketing.
• Improve the post-click journey with landing pages and conversion experiments.
• Build a high-velocity testing practice with clear hypotheses and rules.
• Connect spend to pipeline; build dashboards and attribution with Revenue Ops and Data.
• Build an AI-powered growth system with workflows, prompts, agents, and tooling.

Skills

Paid acquisition

Email lifecycle

Budget ownership

AI fluency

Systems tooling

Analytical judgment

Creative taste

Hands-on

Cross-functional collab

Bias to action

Analytics tools

Tools

Google Analytics

Segment

HubSpot

Salesforce

SQL

Job description

Dovetail is hiring a Growth Marketer to own paid acquisition and email end-to-end, partnering with Demand Gen, Product Marketing, and Creative. You’ll manage budgets, audiences, landing pages, and lifecycle journeys to drive qualified pipeline in a fast-changing B2B SaaS environment.

You’ll lead high-intensity campaigns across Google Ads, LinkedIn, retargeting, and emerging channels, while building scalable processes and AI-powered growth systems that optimize every step from signal to revenue.