Growth Marketer — AI-Driven B2B Acquisition & Email

Dovetail; Oregon; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Dovetail, the Customer Intelligence Platform, is seeking a Growth Marketer to own paid acquisition and lifecycle marketing end-to-end. You will manage channel strategy, budgets, audiences, and creative collaborate with Demand Gen, Product Marketing, Web, and Data to drive qualified pipeline and revenue.

This is a senior individual contributor role with a focus on scalable, data-driven growth, remote-first for the US market.

Qualifications

• Paid acquisition depth. Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads.
• Email and lifecycle depth. Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers.
• Commercial ownership. A track record of managing meaningful budgets and improving qualified pipeline, CAC, or revenue.
• AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with examples of workflows, agents, and prompts you have improved.
• A systems and tooling builder. Comfortable owning the paid and lifecycle stack end to end, including campaign taxonomy, conversion events, pixels, and reporting.
• Strong analytical judgment. You can interrogate funnel data, separate signal from noise, and act on evidence.
• Creative taste. You can judge the message, hook, visuals, and landing-page experience, and guide changes.
• Hands-on in the weeds. You audit the account, write the ad, inspect tracking, and ship the next test.
• A strong cross-functional collaborator across Demand Gen, Product Marketing, Creative, Web, Rev Ops, Data, Sales, and Engineering.

Responsibilities

• Own paid acquisition. Set channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
• Run campaigns hands-on. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths.
• Own email and lifecycle marketing. Build journeys from signal to qualified opportunity, including nurture, triggers, and deliverability.
• Turn performance into better creative. Partner with Creative and Product Marketing to improve messaging and learnings.
• Improve the post-click journey. Ship landing pages, forms, and experiments aligned with campaign intent.
• Build a high-velocity testing practice. Set hypotheses, test channels, audiences, and offers.
• Connect spend to pipeline. Build tracking, dashboards, and revenue-focused metrics.
• Build an AI-powered growth system. Design workflows, prompts, and tooling for scalable campaigns.

Job description

Dovetail, the Customer Intelligence Platform, is seeking a Growth Marketer to own paid acquisition and lifecycle marketing end-to-end. You will manage channel strategy, budgets, audiences, and creative collaborate with Demand Gen, Product Marketing, Web, and Data to drive qualified pipeline and revenue.

This is a senior individual contributor role with a focus on scalable, data-driven growth, remote-first for the US market.