Growth-Driven SDR: Forge Qualified Meetings

Cengage Group; Detroit (MI); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group in Detroit, Michigan is seeking a Business Development professional to generate qualified meetings, nurture leads, and collaborate with the BD team to optimize target accounts. You will engage prospects across calls, emails, and LinkedIn, research institutional goals, and hand off ready opportunities to sales partners.

Ideal candidates will have CRM experience, strong organizational and communication skills, and a proactive, goal-driven mindset in a fast-paced tech education

Qualifications

• Proficiency with MS Office and CRM systems or sales engagement tools.
• Self-starter with a competitive, goal-focused mindset.
• Strong personal accountability to complete daily activities to hit goals.
• Desire to win and contribute to a high-performance team.
• Excellent organization and communication skills with planning and prioritization.
• Motivation to improve daily through training and development.
• Ability to think on your feet and build rapport with clients.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers and creating sales opportunities for the Business Development team.
• Collaborate with BD to prioritize target accounts and refine outreach strategies.
• Follow up and qualify respondents from marketing programs, conferences, and target lists.
• Drive quality outreach via calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals for Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing qualified opportunities to sales partners.
• Record detailed activity notes in the CRM to support account management teams.

Skills

MS Office

CRM experience

Sales tools

Self-starter

Goal oriented

Account management

Communication skills

Tools

CRM software

LinkedIn

Job description

Cengage Group in Detroit, Michigan is seeking a Business Development professional to generate qualified meetings, nurture leads, and collaborate with the BD team to optimize target accounts. You will engage prospects across calls, emails, and LinkedIn, research institutional goals, and hand off ready opportunities to sales partners.

Ideal candidates will have CRM experience, strong organizational and communication skills, and a proactive, goal-driven mindset in a fast-paced tech education