Growth-Driven Performance Marketing Lead

Smartscale; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Smartscale in the United States is seeking a hands-on Performance Marketing Lead to own and scale paid campaigns across Meta, TikTok, Google, and more. You will work directly with the CMO, inherit high‑performing campaigns, and drive rapid testing and funnel optimization.

You will build scalable acquisition funnels, run high-velocity tests, analyze CPA/ROAS/retention data, and create SOPs and dashboards to guide growth. GA4 and Voluum experience required.

Qualifications

• 4–10+ years in performance marketing or user acquisition with full ownership of campaign execution, results, and optimization.
• Proven track record managing large paid media spends and scaling campaigns.
• Experience with Meta, TikTok, Snapchat, ASA, or native platforms.
• Proficient with GA4, Voluum, tracking setups, and dashboards.
• Strong creative instincts to write briefs, analyze hooks, iterate fast, and optimize landing pages and funnels.

Responsibilities

• Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google), with potential to expand scope.
• Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets.
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
• Implement systems to reduce creative fatigue and increase speed of testing.
• Build strong relationships with traffic sources and negotiate premium placements and custom deals.
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria.
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly.
• Identify opportunities to streamline acquisition processes through automation and internal tools.
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.

Skills

Performance marketing

User acquisition

Analytics

Creative & funnel optimization

Strategic growth

Team collaboration

Tools

GA4

Voluum

Job description

Smartscale in the United States is seeking a hands-on Performance Marketing Lead to own and scale paid campaigns across Meta, TikTok, Google, and more. You will work directly with the CMO, inherit high‑performing campaigns, and drive rapid testing and funnel optimization.

You will build scalable acquisition funnels, run high-velocity tests, analyze CPA/ROAS/retention data, and create SOPs and dashboards to guide growth. GA4 and Voluum experience required.