Growth-Driven Performance Marketing Manager

Malbon; Santa Monica (CA); Hybrid; USD 125,000 - 175,000; Full time

Benefits offered by this job

401(k) + matching

Generous PTO

Monthly mobile/internet stipend

Employee discount for Malbon products

Job summary

Malbon is hiring a Performance Marketing Manager to join our Digital team in Santa Monica, with a hybrid schedule (3 days in-office). You will own paid media strategy across Meta, Google, and TikTok, optimize campaigns, and partner with Ecommerce on landing pages and promotions.

Ideal candidates have 5+ years of hands-on paid media experience in DTC/ecommerce, with in-house ownership of budgets at scale. Strong analytics, GA4, Shopify, and attribution proficiency are required.

Qualifications

• 5+ years of hands-on paid media experience in-house at a DTC/ecommerce brand.
• Bachelor's degree or equivalent practical experience.
• Direct, hands-on KEYBOARD experience in Meta Ads Manager and Google Ads.
• Fluency in Meta Ads Manager and Google Ads at scale (Performance Max, Smart Bidding).
• Working knowledge of GA4, Shopify, and attribution platforms; BI tools comfortable.
• Creative judgment with ability to brief and iterate ad creative.
• Analytical fluency: test design, significance, cohort analysis.

Responsibilities

• Build, launch, and optimize paid campaigns across Meta, Google, and TikTok.
• Own account architecture, campaign structure, audience strategy, and placement mix.
• Manage daily budgets and reallocate spend to hit targets.
• Set bid strategies including Performance Max and maintain product feeds.
• Create briefs for in-house creatives and test new ideas.
• Collaborate with Ecommerce on landing pages and promotions to lift on-site conversion.
• Own channel reporting cadence and dashboards for ROAS, CAC, and MER.
• Design incrementality tests and triangulate results across data sources.

Skills

Paid media

Meta Ads Manager

Google Ads

GA4

Shopify

Attribution platforms

BI tools

Creative judgment

Analytical analysis

AI tools

Education

Bachelor's degree or equivalent practical experience

Tools

GA4

Shopify

Rockerbox

Northbeam

Triple Whale

Looker

Tableau

Omni

Job description

Malbon is hiring a Performance Marketing Manager to join our Digital team in Santa Monica, with a hybrid schedule (3 days in-office). You will own paid media strategy across Meta, Google, and TikTok, optimize campaigns, and partner with Ecommerce on landing pages and promotions.

Ideal candidates have 5+ years of hands-on paid media experience in DTC/ecommerce, with in-house ownership of budgets at scale. Strong analytics, GA4, Shopify, and attribution proficiency are required.