Growth-Driven Performance Marketing Manager

Found; United States; Remote; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Medical/dental/vision/Life insurance

Flexible PTO & holidays

401K & wellness

Zusammenfassung

Found is seeking a Performance Marketing Manager to lead day-to-day paid channels for our core weight care program and new health verticals. You will optimize campaigns across Meta, TikTok, Google, and CTV, turning performance data into strategic actions and guiding budget allocation.

You’ll shape testing roadmaps, collaborate with Legal and Compliance, and deliver reporting that informs leadership decisions and future investment, while staying ahead of platform changes.

Qualifikationen

• 4–6 years of hands-on performance marketing experience.
• Experience scaling paid campaigns across Meta, TikTok, and Google.
• Experience managing large budgets ($5MM+ per month) and delivering CAC/ROAS targets.
• Strong analytical skills and comfort with data and reporting platforms.
• Experience advertising in healthcare or regulated categories.

Aufgaben

• Own channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV, managing $2mm - $5mm in monthly spend against CAC and efficiency targets.
• Analyze channel and campaign performance, uncover insights, and turn them into clear strategic recommendations for budget allocation, bidding, targeting, and channel mix.
• Partner with the Head of Growth to develop and run a testing and experimentation roadmap spanning audiences, creative, landing pages, and new channel opportunities.
• Navigate healthcare advertising policies and platform restrictions, working closely with Legal and Compliance to keep campaigns effective and compliant.
• Build and maintain reporting that gives the team and leadership a clear, trusted view of channel performance, trends, and opportunities.
• Stay ahead of platform changes, emerging channels, and industry best practices, and bring new ideas to the team.

Kenntnisse

Performance marketing

Paid media management

Campaign optimization

Analytics & reporting

Healthcare advertising

Tools

Meta Ads

TikTok Ads

Google Ads

CTV Ads

Jobbeschreibung

Found is seeking a Performance Marketing Manager to lead day-to-day paid channels for our core weight care program and new health verticals. You will optimize campaigns across Meta, TikTok, Google, and CTV, turning performance data into strategic actions and guiding budget allocation.

You’ll shape testing roadmaps, collaborate with Legal and Compliance, and deliver reporting that informs leadership decisions and future investment, while staying ahead of platform changes.