Growth-Driven Demand Gen Marketer

Mixpeek; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Arcol is hiring a Demand Generation Marketer to fill our pipeline with qualified teams. You will work directly with the Head of Growth and our GTM team. Your primary goal is demand generation, but you will touch every part of marketing.

This role is for someone who thrives on data-driven marketing and is comfortable being measured on hard metrics. You’ll have free rein to test, experiment, and own every channel, from in-person events and sponsorships to paid ads.

Qualifications

• Must be data-driven and able to measure marketing impact.
• Experience owning MQL targets and pipeline metrics in B2B.
• Strong budget management and optimization skills.
• Comfort with spreadsheets, dashboards, and ad platforms.

Responsibilities

• Own demand generation across channels and report on MQLs, cost per MQL, and pipeline conversion.
• Allocate and manage budget across paid social, search, sponsorships, and events; optimize spend for MQLs.
• Plan and run end-to-end campaigns targeting the ICP; build and test landing pages and flows.
• Run industry events, webinars, and field programs to engage buyers where they spend time.
• Collaborate with sales to turn product launches and customer stories into Demand Gen campaigns.

Skills

Demand generation

B2B marketing

Data analysis

Campaign execution

Budget management

Tools

Google Ads

LinkedIn Ads

HubSpot

GA/Analytics

Job description

Arcol is hiring a Demand Generation Marketer to fill our pipeline with qualified teams. You will work directly with the Head of Growth and our GTM team. Your primary goal is demand generation, but you will touch every part of marketing.

This role is for someone who thrives on data-driven marketing and is comfortable being measured on hard metrics. You’ll have free rein to test, experiment, and own every channel, from in-person events and sponsorships to paid ads.