Growth Marketing Director – Demand Gen & ABM

The Phoenix Group; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

The Phoenix Group Advisors is seeking a Director of Growth Marketing to lead the company’s digital demand engine, aligning marketing with pipeline and revenue goals. The role remains hands-on in early stages, driving measurable, sales-aligned pipeline across ABM, paid media, and website optimization.

You will partner with Sales, Content, Product, Solutions, Finance, and Revenue Operations to maintain pipeline performance and ensure marketing initiatives support broader business priorities.

Qualifications

• 5-7+ years of B2B demand generation experience, preferably within SaaS or complex, technical product environments.
• Proven track record of generating sales-aligned pipeline through digital demand generation and ABM programs.
• Strong expertise across digital marketing channels, including paid advertising, website optimization, email marketing, lead nurturing, digital ABM, and performance marketing.

Responsibilities

• Own and execute the company’s demand generation strategy with a primary focus on pipeline creation, revenue impact, and sales alignment.
• Develop, launch, and scale digital-first demand generation programs across paid media, website, email, lead nurturing, digital ABM, and other performance marketing channels.
• Manage demand generation budgets, continuously monitor ROI, and reallocate resources based on campaign and channel performance.
• Establish and achieve pipeline generation targets while providing regular performance reporting, insights, and recommendations to executive leadership.
• Develop and continuously refine tiered ABM programs aligned with Sales account strategies.
• Drive multi-touch, multi-channel engagement across key accounts and buying committees.
• Leverage intent data, first-party data, and account insights to prioritize target accounts and personalize outreach at scale.
• Develop strategies to support extended and complex sales cycles, particularly within federal and highly regulated markets.
• Own the company’s website as a key demand generation and conversion platform, ensuring it remains current, optimized, and aligned with digital marketing campaigns.
• Partner with Content to develop and execute SEO and AEO strategies.
• Oversee the technical, operational, and performance elements of the website that support visibility, engagement, and conversion.
• Develop data-driven demand generation and pipeline plans using top-down revenue targets and bottom-up forecasting in partnership with Sales and Finance.
• Establish repeatable processes and playbooks across digital demand generation, ABM, and marketing operations to support scalable growth.
• Analyze performance data to identify opportunities, optimize marketing investments, and improve pipeline contribution.

Skills

Demand generation

ABM programs

Digital marketing channels

Forecasting & planning

Cross-functional collaboration

Data-driven mindset

Job description

The Phoenix Group Advisors is seeking a Director of Growth Marketing to lead the company’s digital demand engine, aligning marketing with pipeline and revenue goals. The role remains hands-on in early stages, driving measurable, sales-aligned pipeline across ABM, paid media, and website optimization.

You will partner with Sales, Content, Product, Solutions, Finance, and Revenue Operations to maintain pipeline performance and ensure marketing initiatives support broader business priorities.