Senior Demand Gen Leader - Growth Marketing (Hybrid)

Relativity; Kentucky; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a seasoned marketer to own demand generation for the Gavel product line in a hybrid role. You will shape strategy, manage the tech stack, channels, and reporting, and advise leadership on investments to drive pipeline and revenue.

The role requires hands-on paid media ownership, strong HubSpot proficiency, SEO focus, and AI-driven automations. You will collaborate cross-functionally with engineering and data teams to translate data into growth opportunities.

Qualifications

• 7–10 years of B2B SaaS demand generation or growth marketing experience.
• Experience as a solo or near-solo marketer owning strategy and outcomes.
• Hands-on paid media ownership across multiple platforms.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing SEO/content programs with measurable pipeline impact.
• Ability to work cross-functionally with engineering and data teams.
• AI fluency to build automations and content.
• Excellent written communication for briefs and recommendations.

Responsibilities

• Define demand generation strategy across both products and own the outcomes.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health and ROI.
• Identify, build, and run experiments to drive growth from hypothesis to reporting.
• Own Website strategy, page edits, CMS updates, and page launches.
• Define and drive SEO/content strategy, including LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record; manage lifecycle, routing, and lead flow.
• Design onboarding, nurture, sales, and marketing email sequences.
• Partner with sales and customer success on pipeline content and retention communications.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Sheets into recommendations.
• Own the martech stack and build AI workflows and automations.

Skills

Demand generation

Growth marketing

HubSpot proficiency

SEO/content programs

AI tooling

Written communication

Cross-functional collaboration

Tools

HubSpot CMS

BigQuery

Looker

GA4

Google Sheets

Job description

Relativity is seeking a seasoned marketer to own demand generation for the Gavel product line in a hybrid role. You will shape strategy, manage the tech stack, channels, and reporting, and advise leadership on investments to drive pipeline and revenue.

The role requires hands-on paid media ownership, strong HubSpot proficiency, SEO focus, and AI-driven automations. You will collaborate cross-functionally with engineering and data teams to translate data into growth opportunities.