Demand Generation Marketer

Arcol; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Arcol is hiring a Demand Generation Marketer to fill our pipeline with qualified teams. You will work directly with the Head of Growth and our GTM team. Your primary goal is demand generation, but you will touch every part of marketing.

This role is for someone who thrives on data-driven marketing and is comfortable being measured on hard metrics. You’ll have free rein to test, experiment, and own every channel, from in-person events and sponsorships to paid ads.

Qualifications

• Must be data-driven and able to measure marketing impact.
• Experience owning MQL targets and pipeline metrics in B2B.
• Strong budget management and optimization skills.
• Comfort with spreadsheets, dashboards, and ad platforms.

Responsibilities

• Own demand generation across channels and report on MQLs, cost per MQL, and pipeline conversion.
• Allocate and manage budget across paid social, search, sponsorships, and events; optimize spend for MQLs.
• Plan and run end-to-end campaigns targeting the ICP; build and test landing pages and flows.
• Run industry events, webinars, and field programs to engage buyers where they spend time.
• Collaborate with sales to turn product launches and customer stories into Demand Gen campaigns.

Skills

Demand generation

B2B marketing

Data analysis

Campaign execution

Budget management

Tools

Google Ads

LinkedIn Ads

HubSpot

GA/Analytics

Job description

Demand Generation Marketer

Arcol is hiring a Demand Generation Marketer to fill our pipeline with qualified teams. You will work directly with the Head of Growth and our GTM team. Your primary goal is demand generation, but you will touch every part of marketing.

This role is for someone who thrives on data-driven marketing and is comfortable being measured on hard metrics. Youâll have free rein to test, experiment, and own every channel, from in-person events and sponsorships to paid ads. In return, youâll report clearly on what worked and what didnât, and partner closely with GTM to keep iterating. Youâll have discretion over a meaningful budget: put it to work across channels, measure what comes back, and move money toward whatâs working.

What You’ll Do

• Own Demand Generation

  • Own the MQL target and report on it regularly: volume, quality, cost per MQL, and conversion to meetings and pipeline.

  • Partner with our GTM team on what a good lead looks like, and tighten the definition as we learn.

• Allocate and manage budget

  • Run a marketing budget across paid social, search, sponsorships, and events.

  • Plan and iterate on marketing spend continuously to optimize for MQLs.

  • Manage agencies, vendors, and freelancers to deliver on time and on budget.

  • Kill what isnât working quickly, and scale what is.

• Run campaigns end to end

  • Launch and operate campaigns aimed at our ideal customer profile.

  • Build and test landing pages, offers, and contact-form flows that turn interest into conversations.

  • Run industry events, webinars, and field programs where our buyers already spend time.

  • Work with the team to turn product launches and customer stories into campaigns that drive demand.

• Support self-serve acquisition

  • Your primary focus is demand generation, but the growth team will lean on your expertise to improve self-serve acquisition and growth as Arcol scales

Who You Are

• You are an operator. Youâd rather ship ten campaigns and learn from the results than polish one.

• Youâve owned a lead or pipeline number in B2B, and youâve hit it.

• Youâve managed a real budget, and you know how to defend every dollar with data.

• You are comfortable in spreadsheets, ad platforms, and dashboards, and you check them daily.

• You partner closely with sales, take feedback on lead quality seriously, and donât hide behind vanity metrics.

• You are highly organized, proactive, and low ego.

• AEC or construction-tech experience is a strong plus.