Head of Demand Gen & Growth Engine

OpenKrill; United States; Remote; USD 150.000 - 210.000; Vollzeit

Zusammenfassung

KPA seeks a Director of Demand Generation to own the company’s demand strategy and the marketing contribution to lead pipeline and revenue. You will report to the Chief Marketing Officer and lead the demand team and agency partners, ensuring the model, people, and decisions scale with the business.

The role requires building a multi-year plan, defining the GTM model by segment, and partnering with Product Marketing to ensure pipeline is baked into launches.

Qualifikationen

• 10-15 years of progressive B2B demand generation or growth marketing experience.
• Demonstrated experience building a demand function and scaling it with a small team.
• Ownership of a pipeline target and budget, defended before CFOs/execs.
• Bachelor's degree or equivalent practical experience in a related field.

Aufgaben

• Set the vision and multi-year demand-gen strategy and translate into an annual plan with targets, budget and channel mix.
• Design the go-to-market model by segment and define plays and expected returns.
• Own the demand playbook and handoffs between Marketing and Sales; codify it for longevity.
• Lead the budget, forecast, and measurement of pipeline and revenue to the executive team.

Kenntnisse

Go-to-market strategy

Revenue planning

Team leadership

AI in marketing

B2B SaaS

Ausbildung

Bachelor's degree in marketing/communications/business

Tools

HubSpot / Marketo / Salesforce

Jobbeschreibung

KPA seeks a Director of Demand Generation to own the company’s demand strategy and the marketing contribution to lead pipeline and revenue. You will report to the Chief Marketing Officer and lead the demand team and agency partners, ensuring the model, people, and decisions scale with the business.

The role requires building a multi-year plan, defining the GTM model by segment, and partnering with Product Marketing to ensure pipeline is baked into launches.