Growth-Driven Demand Gen Leader

Gainor; United States; Remote; USD 160,000 - 190,000; Full time

Benefits offered by this job

Generous bonus

Benefits

Job summary

Gainor is a leading SaaS provider seeking a Director of Demand Generation to scale revenue during a growth phase. You will oversee strategy, testing, and a team to hit revenue and MQL targets.

You will partner with executive leadership and the SVP of Marketing, shaping channel strategies across Paid Search, Display, Social, Email, Video, and AI, using analytics to reallocate budget and optimize performance.

Qualifications

• 7–10 years developing/executing high performing demand generation programs.
• Experience driving growth for early-stage companies (Series A–C).
• Strong multi-channel demand gen with KPI ownership.
• Expertise with marketing automation and CRM platforms.
• Experience with data-driven presentations to executives and investors.

Responsibilities

• Oversee orchestration of demand generation strategy & execution via a combination of hands-on testing & management of junior team members to meet revenue & MQL targets efficiently.
• Via coordinated design & implementation of scalable tests, develop statistically significant data to better define company's addressable market & measures LTV-to-CAC ratios.
• Work closely with Lifecycle Marketing, Brand Marketing, Sales & Customer Experience teams to drive qualified leads & revenue.
• Strategize & optimize channel strategies across Paid Search, Display, Social Media, Email, Video, Marketing Automation, & AI.
• Manage internal teams & external vendors, ensuring campaign alignment with overall conversion strategy.
• Use advanced analytics to derive actionable insights, optimize campaign performance, & reallocate budgets effectively.

Skills

Demand generation

Team leadership

Analytics

Marketing automation

Paid search

Display advertising

Social media

Email marketing

A/B testing

Communication

Tools

Salesforce

HubSpot

Marketo

Act-On

Pardot

Tableau

Job description

Gainor is a leading SaaS provider seeking a Director of Demand Generation to scale revenue during a growth phase. You will oversee strategy, testing, and a team to hit revenue and MQL targets.

You will partner with executive leadership and the SVP of Marketing, shaping channel strategies across Paid Search, Display, Social, Email, Video, and AI, using analytics to reallocate budget and optimize performance.