Growth-Driven Digital & Web Marketing Leader

Guild; Philadelphia (Philadelphia County); A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k plan

Vacation policy

Disability insurance (employer-paid)

Life insurance

Fertility and caregiving benefits

Wellness benefits

Education benefits and tuition support

Descripción de la vacante

Guild, based in the United States, seeks a Digital and Web Marketing Manager to lead the corporate website and paid media programs. You will own Guild.com, manage paid campaigns on LinkedIn/Google/Bing, and collaborate across teams to optimize content, SEO, and conversion strategies.

You will work with Storyblok CMS, analytics dashboards, and a learning-oriented team, with remote-friendly options across the US. This is a high-execution role prioritizing testing, iteration, and measurable ROI.

Formación

• 3+ years in digital marketing with web management and paid media experience.
• Experience with headless CMS and front-end edits.
• Strong analytical skills and data-driven decision making.
• Experience with ABM campaigns and attribution tools.

Responsabilidades

• Own Guild.com web presence and paid media across channels.
• Publish content, landing pages, and front-end edits in Storyblok.
• Deploy tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO and AEO strategies for traditional and AI-powered search.
• Manage vendor/agency relationships for web development and QA.
• Lead paid campaigns on LinkedIn, Google, and Bing with agency partnership.
• Own campaign setup, trafficking, budgeting, and optimization for pipeline ROI.
• Scale Guilds' digital ABM in partnership with media agency.
• Collaborate with creative/content teams on ad copy and visuals.

Conocimientos

Digital marketing

Web management

Paid media

HTML/CSS editing

CMS (Storyblok)

SEO & AEO

Analytics & reporting

ABM programs

Collaboration with creative teams

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

Storyblok CMS

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Bing Ads

VWO

Descripción del empleo

Guild, based in the United States, seeks a Digital and Web Marketing Manager to lead the corporate website and paid media programs. You will own Guild.com, manage paid campaigns on LinkedIn/Google/Bing, and collaborate across teams to optimize content, SEO, and conversion strategies.

You will work with Storyblok CMS, analytics dashboards, and a learning-oriented team, with remote-friendly options across the US. This is a high-execution role prioritizing testing, iteration, and measurable ROI.