Growth-Driven Web & Digital Marketing Lead

Guild; Colorado; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401k plan

Vacation policy

Disability insurance (short/long-term)

Life insurance

Wellness resources

Tuition assistance

Descripción de la vacante

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs. You’ll own website management, implement front-end edits, and optimize conversions across multiple channels.

You will define SEO, manage vendor relationships, and run paid campaigns with an emphasis on ABM and data-driven improvements. This role blends CMS work with analytics and cross-functional collaboration.

Formación

• Own corporate website management and prioritize web builds across units.
• Execute day-to-day website operations: publish content, build landing pages, front-end edits.
• Evaluate new web tools to improve site conversion and on-site personalization.
• Define Guild's SEO strategy from technical health to content optimization.
• Manage vendor and agency relationships for web development and QA.
• Lead paid digital campaigns across LinkedIn, Google, Bing with external agency.
• Build and scale ABM programs and optimize ad copy and visuals.
• Collaborate with UX to translate goals into site experiences and tests.
• Experience in Salesforce, HubSpot and marketing attribution tools.

Responsabilidades

• Drive conversion optimization via A/B tests and heatmapping data.
• Report KPIs using analytics tools and translate insights to action.
• Coordinate cross-functional teams to ensure consistent attribution across journeys.

Conocimientos

Digital marketing

Paid media

HTML/CSS

CMS platforms

SEO

A/B testing

Analytics

Salesforce

HubSpot

ABM

Educación

Bachelor's degree

Herramientas

Storyblok

Google Ads

LinkedIn Ads

Bing Ads

Tag Manager

Descripción del empleo

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs. You’ll own website management, implement front-end edits, and optimize conversions across multiple channels.

You will define SEO, manage vendor relationships, and run paid campaigns with an emphasis on ABM and data-driven improvements. This role blends CMS work with analytics and cross-functional collaboration.