Growth-Focused Digital & Web Marketing Lead

Guild; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Parental leave

Disability insurance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate website and paid media programs. You will own Guild.com, run campaigns across LinkedIn, Google, and other channels, and drive optimization through testing and analytics.

The role demands hands-on CMS work, front-end edits, and collaboration with creative and content teams to meet performance goals. A strong digital background in B2B SaaS or HR tech is a plus.

Qualifications

• 3+ years of digital marketing experience with hands-on web management and paid media.
• Experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (ideally headless CMS) and workflows.
• Strong analytical skills to build reports and optimize performance.
• Excellent project management with attention to detail.

Responsibilities

• Own corporate website management and prioritize builds across units.
• Publish content, build landing pages, and make front-end edits in Storyblok CMS.
• Research, evaluate, and deploy web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO and AI-powered search strategies; manage vendors/agency relationships.

Skills

Digital marketing

Paid media

HTML/CSS

CMS management

Analytical skills

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Storyblok

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Tag Manager

VWO

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate website and paid media programs. You will own Guild.com, run campaigns across LinkedIn, Google, and other channels, and drive optimization through testing and analytics.

The role demands hands-on CMS work, front-end edits, and collaboration with creative and content teams to meet performance goals. A strong digital background in B2B SaaS or HR tech is a plus.