Growth Analytics Manager: Measurement & Insights

Adelphi Group; New York (NY); On-site; USD 81,000 - 99,000; Full time

Job summary

Omnicom Media in New York, NY is seeking a data and analytics professional to plan and execute measurement strategies for a financial client, delivering optimization insights and actionable findings.

The role requires hands-on experience with measurement planning, strong knowledge of media planning principles, and the ability to communicate insights clearly to cross-functional teams and clients. You will work in a collaborative environment to drive performance and recommendations.

Qualifications

• Experience with measurement techniques including MTA, MMM, and brand lift studies.
• Proficient with SQL, Python and R is preferred.
• Strong communication and project management skills.

Responsibilities

• Develop annual learning agenda, measurement plan and roadmap aligned to brand goals.
• Implement milestones identified within the measurement roadmap.
• Synthesize insights from multiple studies to create holistic performance views.
• Identify measurement and optimization opportunities based on client needs.
• Stay updated on new measurement methodologies and technologies with clients.
• Manage multiple projects and vendor timelines to ensure delivery.
• Conduct advanced analyses on digital datasets to derive actionable insights.
• Present clear, story-driven measurements and optimization recommendations.

Skills

MTA/MMM

SQL

Python

R

Measurement planning

Cross-functional comms

Project management

TV/CTV/OTT

Tools

Google Analytics

Adobe Analytics

Salesforce

Nielsen/IRI Polk

Sizmek

DCM

Tableau

Power BI

NetBase

Job description

Omnicom Media in New York, NY is seeking a data and analytics professional to plan and execute measurement strategies for a financial client, delivering optimization insights and actionable findings.

The role requires hands-on experience with measurement planning, strong knowledge of media planning principles, and the ability to communicate insights clearly to cross-functional teams and clients. You will work in a collaborative environment to drive performance and recommendations.