Growth Analytics Director: Drive Client Impact

Omnicom; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Omnicom in New York, NY seeks an expert in marketing analytics with 11+ years of experience to guide client analytics roadmaps and audience strategies. You will partner with clients to translate data into actionable marketing programs, mentor teams, and stay ahead of industry trends in data solutions, measurement, and analytics technologies.

You will lead complex analyses, deliver compelling data stories to senior clients, and collaborate with planning and investment teams to optimize campaigns

Qualifications

• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable but not required.
• Experience with 1st and 3rd party data solutions, data lakes and data clean rooms.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement and advanced analytics.
• Share POVs on industry changes in data and analytics (future of measurement, clean rooms, attention metrics).
• Lead development and execution of measurement plans and adjust based on learnings.
• Translate complex analytics into actionable data stories for decision making.
• Identify growth opportunities at brand and portfolio levels and adopt new analytics technologies.
• Investigate new data sources and technologies for marketing relevance.
• Provide ad hoc client support for strategic marketing problems.
• Lead and mentor direct reports and define career growth paths.

Skills

Marketing analytics

Audience-based marketing

Client leadership

Data storytelling

Communication skills

Education

University degree

Job description

Omnicom in New York, NY seeks an expert in marketing analytics with 11+ years of experience to guide client analytics roadmaps and audience strategies. You will partner with clients to translate data into actionable marketing programs, mentor teams, and stay ahead of industry trends in data solutions, measurement, and analytics technologies.

You will lead complex analyses, deliver compelling data stories to senior clients, and collaborate with planning and investment teams to optimize campaigns