Growth-Driven Analytics & Insights Analyst

Omnicom Media; New York (NY); On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in New York seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations across media, website, social, and marketing analytics.

Using advanced data analysis and visualization, you will identify trends, optimize performance, and inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science.
• Prior experience in marketing analytics or related fields.
• Technical proficiency in Excel, PowerPoint, SQL, R, Python.
• Familiarity with dashboarding tools: Tableau, PowerBI, Google Data Studio, Datorama.
• Strong analytical and problem-solving skills.
• Adaptability and flexibility in a fast-paced environment.
• Ability to drive business growth through data-driven insights.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing platforms.
• Utilize web and media analytics tools (Google Analytics, Adobe, DCM) and data sources to summarize insights.
• Develop reports and automated dashboards (PowerBI, Tableau) from summarized data.
• Design, implement, and validate media and website tracking tags (UTM, GTM).
• Analyze data to provide actionable commentary and support ad-hoc stakeholder requests.

Skills

Strong analytical skills

Problem-solving

Adaptability

Data-driven mindset

Communication

Education

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science

Tools

Tableau

Power BI

Google Data Studio

Datorama

Excel

PowerPoint

SQL

R

Python

UTM tagging

Job description

Omnicom Media in New York seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations across media, website, social, and marketing analytics.

Using advanced data analysis and visualization, you will identify trends, optimize performance, and inform strategic decisions.