Head of Growth Analytics & Insights

Omnicom Media; New York (NY); On-site; USD 145,000 - 165,000; Full time

Job summary

Omnicom Media is seeking a senior analytics professional to drive data-driven insights across client teams. You will partner with Planning, Investment and Activation to develop budgets, media plans, and optimization strategies, while leading measurement initiatives and mentoring managers.

The role requires a university degree and 7+ years in data/analytics within advertising or digital consulting, with strong communication skills and experience in audience-based marketing.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey development.
• Leadership ability and client relationship experience.
• Strong communication and presentation skills.

Responsibilities

• Build deep understanding of client's strategic issues and competitive position.
• Lead measurement plan development and execution.
• Partner with Planning, Investment, and Activation teams on budgets and media plans.
• Identify opportunities to improve processes and mentor team members.
• Provide ad hoc support to solve strategic marketing problems.

Skills

Marketing analytics

Data-driven advertising

Leadership ability

Client relationship management

Communication/presentation

Training/coaching

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

Omnicom Media is seeking a senior analytics professional to drive data-driven insights across client teams. You will partner with Planning, Investment and Activation to develop budgets, media plans, and optimization strategies, while leading measurement initiatives and mentoring managers.

The role requires a university degree and 7+ years in data/analytics within advertising or digital consulting, with strong communication skills and experience in audience-based marketing.