Growth Analytics Leader — Strategic Insights & Impact

IME Mediabrands Worldwide, Inc.; United States; Remote; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plan

Flex spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media Group is seeking a Senior Strategy & Planning analytics leader to drive client insights and strategic narratives. You will lead analytics efforts, mentor teams, and present impactful findings to clients and stakeholders.

Responsibilities include shaping measurement plans, guiding consumer segmentation, and coordinating cross-functional tasks with planning and investment teams to optimize budgets and media strategies.

Qualifications

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: articulate, engaging and able to translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: organized, detail oriented, prioritizing work, business writing & presenting, analysis, and project management
• Comfortable working in ambiguous situations

Responsibilities

• Build and communicate clear, actionable insights; craft narratives through analytics.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and materials to clients regularly.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure incremental media impact on business outcomes.
• Partner with planning and investment teams on budget and media plan development.
• Manage cross-functional day-to-day tasks and priorities.

Skills

Industry knowledge

Marketing analytics

Audience-based marketing

Data-driven advertising

Analytic problem solving

Leadership & client relations

Communication & presentation

Mentoring & coaching

Adaptability in ambiguity

Education

University degree plus analytics experience

Job description

Omnicom Media Group is seeking a Senior Strategy & Planning analytics leader to drive client insights and strategic narratives. You will lead analytics efforts, mentor teams, and present impactful findings to clients and stakeholders.

Responsibilities include shaping measurement plans, guiding consumer segmentation, and coordinating cross-functional tasks with planning and investment teams to optimize budgets and media strategies.