Manager, Growth Analytics

Omnicom Media; New York (NY); On-site; USD 77,000 - 104,000; Full time

Job summary

Omnicom Media is seeking a highly motivated Data & Analytics professional to plan and execute measurement strategies for a financial client. You will lead measurement planning, execute studies, and deliver optimization insights, working closely with cross-functional teams and clients.

The role requires hands-on experience with MTA, MMM, brand lift studies, and experimentation, plus proficiency in SQL, Python, and R. Strong communication and project management skills are essential.

Qualifications

• Experience with measurement planning and diverse methodologies.
• Strong knowledge of MTA, MMM, brand lift studies, and experimentation.
• Excellent client communication and cross-functional collaboration.

Responsibilities

• Develop annual learning agenda and measurement roadmap aligned with brand goals.
• Implement milestones within the measurement roadmap.
• Synthesize insights from multiple studies to provide holistic performance views and optimization recommendations.
• Identify opportunities based on evolving client needs.
• Stay updated on new measurement methodologies and tools and advise clients.

Skills

MTA

MMM

Brand lift

Experimentation

Communication

Project management

SQL

Python

R

TV/CTV/OTT

Tools

SQL

Python

R

Job description

Position Overview

We are looking for a highly motivated individual, responsible for planning as well as executing measurement strategies, and optimization insights for a financial client.

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

We are looking for a highly motivated individual, responsible for planning as well as executing measurement strategies, and optimization insights for a financial client. The individual must have hands‑on work experience in measurement planning, with strong understanding of media planning principles. We are looking for a candidate that has experience working with a range of measurement methodologies, has excellent oral and written communication skills, is client focused and able to operate effectively with cross functional teams.

Responsibilities

• Play a key role in developing annual learning agenda, measurement plan and roadmap based on the brand’s goals and objectives
• Implementing and delivering milestones identified within the measurement roadmap
• Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
• Identify measurement and optimization opportunities based on evolving client needs
• Staying updated and consulting on new measurement methodologies, technologies and platforms with clients

Skills

In this role you will be exposed to a wide array of experiences and build a diverse skillset. A week may include a subset of following:

• Managing multiple projects and timelines
• Managing Vendor timelines and project delivery
• Conduct advanced analyses on digital datasets to derive actionable insights
• Generating insights, making optimization recommendations to fuel business reviews
• Building and presenting clear, story-driven presentations of measurement results

Required Skills And Experience

• Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
• Experience using SQL, Python and R is preferred
• Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
• Strong communication and project management skills

Desired Skills And Experience

• Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
• Familiarity with ad tech ecosystem, media planning, and data visualization tools
• Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
• Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
• Familiarity with experimentation and digital maturity concepts

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we’ll look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

90k