Growth Analytics Manager — Measurement & Optimization

Omnicom Media; New York (NY); On-site; USD 77,000 - 104,000; Full time

Job summary

Omnicom Media is seeking a highly motivated Data & Analytics professional to plan and execute measurement strategies for a financial client. You will lead measurement planning, execute studies, and deliver optimization insights, working closely with cross-functional teams and clients.

The role requires hands-on experience with MTA, MMM, brand lift studies, and experimentation, plus proficiency in SQL, Python, and R. Strong communication and project management skills are essential.

Qualifications

• Experience with measurement planning and diverse methodologies.
• Strong knowledge of MTA, MMM, brand lift studies, and experimentation.
• Excellent client communication and cross-functional collaboration.

Responsibilities

• Develop annual learning agenda and measurement roadmap aligned with brand goals.
• Implement milestones within the measurement roadmap.
• Synthesize insights from multiple studies to provide holistic performance views and optimization recommendations.
• Identify opportunities based on evolving client needs.
• Stay updated on new measurement methodologies and tools and advise clients.

Skills

MTA

MMM

Brand lift

Experimentation

Communication

Project management

SQL

Python

R

TV/CTV/OTT

Tools

SQL

Python

R

Job description

Omnicom Media is seeking a highly motivated Data & Analytics professional to plan and execute measurement strategies for a financial client. You will lead measurement planning, execute studies, and deliver optimization insights, working closely with cross-functional teams and clients.

The role requires hands-on experience with MTA, MMM, brand lift studies, and experimentation, plus proficiency in SQL, Python, and R. Strong communication and project management skills are essential.