Growth Analytics Director: Multi-Channel Attribution

Cedar Cares, Inc; Chicago (IL); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Tuition assistance

Job summary

Cboe Global Markets is seeking a Director of Growth Marketing Analytics to lead measurement strategy, attribution, and performance insights across its digital marketing ecosystem. This role connects media investment to business outcomes and communicates with EVP and C-suite audiences.

You will partner with content strategy, paid media, web/CMS, and agencies to ensure rigorous measurement, build executive dashboards, and translate data into concise, decision-ready narratives.

Qualifications

• 10+ years in marketing analytics or digital measurement.
• 5+ years in a leadership role.
• Experience presenting to senior executives; financial services preferred.
• Fluency in multi-channel measurement.

Responsibilities

• Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
• Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences
• Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives
• Establish governance and standards for tracking, tagging, and data quality across marketing platforms
• Identify measurement gaps and drive solutions in partnership with data/IT stakeholders
• Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource
• Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership

Skills

Measurement strategy

Attribution modeling

Executive reporting

Leadership

Stakeholder communication

Tools

Google Analytics 360

Google Tag Manager

Looker Studio

Sprout Social

CMS

Job description

Cboe Global Markets is seeking a Director of Growth Marketing Analytics to lead measurement strategy, attribution, and performance insights across its digital marketing ecosystem. This role connects media investment to business outcomes and communicates with EVP and C-suite audiences.

You will partner with content strategy, paid media, web/CMS, and agencies to ensure rigorous measurement, build executive dashboards, and translate data into concise, decision-ready narratives.