Growth & Lifecycle Analytics Lead

LinkedIn; San Francisco (CA); Hybrid; USD 170,000 - 278,000; Full time

Job summary

LinkedIn is seeking a Sr. Manager, Growth & Lifecycle Measurement (B2B Marketing) to lead two measurement programs that tie into marketing impact on new and existing customers.

You will own both vendor-supported MMM and in-house lifecycle modeling, guiding data sourcing, modeling quality, and executive-ready storytelling. The role blends strategic leadership with hands-on model ownership and cross-functional influence, partnering with Finance, Data Science, and external vendors to drive adoption

Qualifications

• BA/BS in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience.
• 8+ years of experience in marketing analytics, measurement, or strategy.
• 3+ years of hands-on experience applying Marketing Mix Modeling.

Responsibilities

• Own the end-to-end development, operation, and continuous improvement of an internally developed customer lifecycle time series model.
• Measure how lifecycle marketing influences customer retention, expansion, and long-term value.
• Manage data sourcing, preparation, and quality with engineering and analytics partners.
• Develop executive-ready recommendations, decision memos, presentations, and business readouts from model outputs.
• Partner with analytics teams to develop reporting and visualizations that enable stakeholders to interpret and act on model results.
• Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition.
• Serve as the primary business owner for the external modeling partner, managing priorities, deliverables, timelines, and model quality.
• Translate model outputs into investment recommendations, ROI narratives, and planning guidance.
• Define measurement requirements and prioritize future model enhancements.
• Establish guardrails for how model outputs should and should not be used in business decisions.
• Coordinate execution across Marketing, Finance, Data Science, Data Engineering, Analytics, and external modeling partners.
• Lead planning and execution across both measurement programs.
• Represent marketing measurement in planning discussions and executive forums.
• Drive adoption of measurement insights across Marketing and Finance.
• Influence planning, budgeting, and investment decisions through trusted measurement.
• Connect acquisition and lifecycle insights into a single business narrative that informs executive decision-making.

Skills

Marketing measurement strategy

Marketing MMM

Lifecycle modeling

Cross-functional leadership

Executive communication

Education

BA/BS in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience

Tools

MMM software

Marketing analytics platforms

Job description

LinkedIn is seeking a Sr. Manager, Growth & Lifecycle Measurement (B2B Marketing) to lead two measurement programs that tie into marketing impact on new and existing customers.

You will own both vendor-supported MMM and in-house lifecycle modeling, guiding data sourcing, modeling quality, and executive-ready storytelling. The role blends strategic leadership with hands-on model ownership and cross-functional influence, partnering with Finance, Data Science, and external vendors to drive adoption