Senior Director, Growth Marketing Analytics and Automation

Cboe Global Markets; New York (NY); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) match

Employee stock purchase plan

Tuition assistance

Volunteer opportunities

On-site gyms

Job summary

Cboe Global Markets in New York is seeking a Director of Growth Marketing Analytics to lead measurement strategy and performance insights across the digital marketing ecosystem. You will own the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C‑suite audiences.

The role partners with content strategy, paid media, web/CMS, and agency teams to ensure rigorous measurement and

Qualifications

• 10+ years in marketing analytics or digital measurement.
• 5+ years in a leadership role, presenting to executives.
• Experience with analytics platforms and CMS-driven measurement.
• Strong ability to translate data into decision-ready narratives.

Responsibilities

• Own end-to-end measurement strategy across paid, organic, web, and email.
• Build executive-ready reporting frameworks translating metrics into revenue narratives.
• Define KPIs, budgets, and ROI models for major initiatives with agencies.
• Establish governance for tracking and data quality across platforms.
• Identify measurement gaps and drive solutions with data and IT stakeholders.
• Be the analytical thought partner for content, paid, and web teams.
• Represent marketing analytics in cross-functional forums.

Skills

Marketing analytics

Attribution modeling

Multi-channel measurement

Executive communication

Cross-functional collaboration

Tools

Google Analytics 360

Google Tag Manager

Looker Studio

Sprout Social

Job description

Job Description:

Job Description:

Building trusted markets — powered by our people

At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting‑edge trading, clearing and investment solutions to market participants around the world.

We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.

PLEASE NOTE: To support strong partnership and team connection, this role follows a four day in office work model in either our Chicago or NYC office.

Role Overview

The Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C‑suite audiences. The Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously. Additionally, this role will own and create all dashboards used in business and executive reporting.

Your Responsibilities Will Be

• Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
• Build and maintain executive‑ready reporting frameworks that translate channel‑level metrics into revenue and risk narratives for EVP/C‑suite audiences
• Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)
• Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS)
• Identify measurement gaps (e.g., message‑match, cross‑channel attribution, third‑party platform limitations) and drive solutions in partnership with data/IT stakeholders
• Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource
• Represent marketing analytics in cross‑functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership

The ideal candidate has

• 10+ years in marketing analytics, performance marketing, or digital measurement, with 5+ years in a leadership role
• Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)
• Deep fluency in attribution modeling, marketing mix concepts, and multi‑channel measurement
• Hands‑on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g. Sprout Social), and CMS‑driven measurement
• Strong track record partnering with agencies on budget and performance strategy
• Exceptional ability to translate complex data into concise, decision‑ready narratives

Benefits And Perks Of Working For Cboe Global Markets

We value the total wellbeing of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer:

• Fair and competitive salary and incentive compensation packages with an upside for overachievement
• Generous paid time off, including vacation, personal days, sick days and annual community service days
• Health, dental and vision benefits, including access to telemedicine and mental health services
• 2:1 401(k) match, up to 8% match immediately upon hire
• Discounted Employee Stock Purchase Plan
• Tax Savings Accounts for health, dependent and transportation
• Employee referral bonus program
• Volunteer opportunities to help you give back to your communities

Some of our associates’ favorite benefits and perks include:

• Complimentary lunch, snacks and coffee in any Cboe office
• Paid Tuition assistance and education opportunities
• Generous charitable giving company match
• Paid parental leave and fertility benefits
• On‑site gyms and discounts to other fitness centers
• Paid Time Off

More About Cboe Global Markets

We’re reimagining the future of the workplace by focusing on what matters most, our people. Our journey is an inclusive one. We’re investing deeply in leadership programs and career development initiatives that ensure everyone has an equal chance to succeed.

We work with purpose, solving problems with ingenuity, collaboration, and a lot of passion. We’re an engaged and excited team connecting markets across borders and embracing growth in all its forms to achieve incredible outcomes.

Learn more about life at Cboe on our website and LinkedIn.

Equal Employment Opportunity

We're proud to be an equal opportunity employer do not discriminate against any employee or applicant for employment based on any legally protected characteristic, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. We are committed to fostering a workplace where all individuals are valued and respected.

This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.

Salary Ranges (applicable for US locations only)

At Cboe, we are committed to providing a competitive, transparent, and market‑informed total rewards program. The anticipated base salary range for this role is $-$, with actual compensation determined by job‑related factors such as skills, relevant experience, education, internal alignment, and location.

This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long‑term equity programs.

Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.

Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.