Growth Analytics Lead: Marketing Measurement & Growth

Gen Digital Inc.; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Gen Digital Inc. in New York is seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and take ownership of high-visibility measurement and decisioning work across growth analytics.

You’ll own ambiguous, first-of-kind measurement problems end to end—across lifecycle engagement, campaign performance and spend efficiency, marketplace funnel conversion, new media channels, and customer value.

Qualifications

• 7+ years in marketing analytics or related analytics role with increasing scope.
• Ownership of complex analytics initiatives from question framing to readout.
• Experience with experimentation, A/B testing, holdout, and attribution.
• Translate business definitions into data definitions and guardrails.
• Ability to design documents and evaluate methodological trade-offs.
• Uphold standards for analytical quality and metric governance.

Responsibilities

• Own high-visibility analytics initiatives end to end and deliver decision-ready readouts.
• Lead measurement design for marketing investments including holdout and geo tests.
• Partner with marketing, lifecycle, and marketplace stakeholders on data definitions.
• Build analyses for campaign performance, customer journey, and revenue attribution.
• Maintain rigor, QA, and reproducibility of leadership-facing numbers.
• Write production-quality SQL and contribute to dbt models.
• Mentor analysts and raise analytical standards across the team.
• Identify recurring data issues and design scalable fixes.
• Leverage AI tools to accelerate analysis, QA, and documentation.

Skills

Analytical leadership

Experimentation & A/B testing

Framing business questions

Education

Bachelor's degree in quantitative/technical field

Master's degree preferred

Tools

Snowflake

dbt

Looker

Tableau

Claude Code

Cursor

OpenAI

Job description

Gen Digital Inc. in New York is seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and take ownership of high-visibility measurement and decisioning work across growth analytics.

You’ll own ambiguous, first-of-kind measurement problems end to end—across lifecycle engagement, campaign performance and spend efficiency, marketplace funnel conversion, new media channels, and customer value.