Senior Growth Marketing Leader, Multi-Channel

Equinox; New York (NY); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Complimentary Club membership

Wellness and fitness perks

Product and services perks

Job summary

Equinox in New York seeks a Senior Director, Growth Marketing to lead multi-channel growth strategy across paid media and analytics, owning the roadmap, forecasting, and budgets while coordinating with agencies to drive CAC, ROAS, and LTV outcomes.

This role partners with Marketing Analytics, CRM & Martech, Brand/Creative, Digital, Product, and BI teams to scale winning programs and ensure privacy-safe measurement and data governance across campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM.
• Proven agency orchestration experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
• Deep analytics acumen: MMM/MTA, GA4/Adobe, BI (Looker/Tableau/Power BI), and CAC/ROAS/LTV/payback.
• Track record building scalable creative testing systems and landing page/CRO feedback loops.
• Exceptional communication and executive storytelling; influence senior stakeholders and translate complexity into action.
• Privacy-safe measurement knowledge (consent modes, server-side conversions, clean rooms) and audience governance.

Responsibilities

• Define the multi-channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty).
• Build bottoms-up forecasts; manage budgets and reallocation to deliver CAC, ROAS, payback, and LTV goals.
• Lead agency relationships; set briefs, SLAs, QA standards, and pixel tracking governance; pilot betas and codify learnings.
• Own the cross-channel test roadmap with hypotheses, guardrails, and rollout criteria.
• Define conversion taxonomy, tracking, dashboards, and monthly/quarterly readouts with Marketing Analytics.
• Provide creative feedback loops; monitor fatigue and alignment with landing pages/CRO.
• Align growth plans with CRM/Lifecycle, Brand, Product, and Regional teams; inform lifecycle messaging.
• Ensure data fidelity across pixels, server-side conversions, audience uploads; establish alerts.

Skills

Executive storytelling

Budget management

Agency orchestration

Multi-channel marketing

Analytics partnerships

Creative testing systems

Privacy-safe measurement

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Job description

Equinox in New York seeks a Senior Director, Growth Marketing to lead multi-channel growth strategy across paid media and analytics, owning the roadmap, forecasting, and budgets while coordinating with agencies to drive CAC, ROAS, and LTV outcomes.

This role partners with Marketing Analytics, CRM & Martech, Brand/Creative, Digital, Product, and BI teams to scale winning programs and ensure privacy-safe measurement and data governance across campaigns.