Marketing Measurement Lead — Growth Analytics

Gen; New York (NY); On-site; USD 175,000 - 210,000; Full time

Benefits offered by this job

Competitive pay

Well-being programs

Job summary

Gen is seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and own end-to-end measurement across lifecycle engagement, campaign performance, and customer value. This hands-on senior IC role partners with analytics leads, data scientists, and senior stakeholders in marketing, product, and finance to deliver decision-ready insights.

You will mentor analysts, raise analytical standards, and shape measurement strategy while leveraging AI tools to accelerate workflows.

Qualifications

• 7+ years in marketing analytics, growth analytics, decision science, or related analytics role.
• Proven ownership of complex, ambiguous analytics initiatives end to end.
• Strong experience with measurement methods: experimentation, A/B testing, holdout/incrementality.
• Translate business definitions into data definitions with guardrails.
• Experience writing design documents and defending methodological choices.
• Uphold standards for analytical quality and metric governance.
• Experience with AI-era measurement challenges.
• Mentoring or leading analysts is a plus; fintech/subscription/marketplace experience is a plus.

Responsibilities

• Own high-visibility analytics initiatives end to end, framing questions and delivering readouts to senior leadership.
• Lead measurement design for marketing investments, including holdout and geo-test design.
• Partner with marketing, lifecycle, marketplace to translate definitions into data definitions.
• Build analyses and reporting for campaign performance, customer journey, revenue attribution, CAC/ROAS.
• Uphold rigor, QA, and metric governance; ensure figures are accurate and reproducible.
• Write production-quality SQL and contribute to dbt models and reporting foundations.
• Mentor analysts and raise analytical standards.
• Identify recurring data issues and design durable fixes.
• Use AI tools to accelerate analysis, QA, and documentation.

Skills

Marketing analytics

Experiment design

Data interpretation

Mentorship

Education

Bachelor's degree in quantitative/technical field

Master's degree preferred

Tools

Snowflake

dbt

Looker

Tableau

Python

Job description

Gen is seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and own end-to-end measurement across lifecycle engagement, campaign performance, and customer value. This hands-on senior IC role partners with analytics leads, data scientists, and senior stakeholders in marketing, product, and finance to deliver decision-ready insights.

You will mentor analysts, raise analytical standards, and shape measurement strategy while leveraging AI tools to accelerate workflows.