B2B Growth Marketing Director - Paid Media & Pipeline

Cedar Cares, Inc; Chicago (IL); On-site; USD 187,000 - 242,000; Full time

Job summary

Cboe Global Markets is seeking a Director, Performance Marketing to lead the paid media engine across our core business lines. You will own full-funnel media strategy and work with sales, product marketing, and regional teams to drive pipeline and commercial impact.

The ideal candidate has 10+ years in marketing with 5+ years in paid media, 3+ years in leadership, and strong analytics. A Bachelor's degree is required; MBA is a plus.

Qualifications

• 10+ years in marketing with 5+ years in paid media/performance marketing
• 3+ years in a leadership role
• Experience with B2B paid channels incl. LinkedIn and programmatic
• Bachelor's degree; MBA or related advanced degree a plus

Responsibilities

• Own paid media strategy, budget, and channel mix across search, paid social, programmatic, and emerging platforms.
• Defend the paid media budget with senior leadership and provide scenario planning and spend recommendations.
• Own the paid media agency relationship end-to-end and manage performance targets and spend accountability.
• Define broader growth strategy across acquisition, activation, and expansion with paid as the primary lever.
• Lead cross-functional collaboration with Sales, Content Strategy, Web/CMS and Marketing Automation teams.

Skills

Paid media strategy

Growth marketing

B2B marketing

Analytics

Leadership

Education

Bachelor's degree

MBA or related advanced degree

Tools

Pardot

Cvent

Job description

Cboe Global Markets is seeking a Director, Performance Marketing to lead the paid media engine across our core business lines. You will own full-funnel media strategy and work with sales, product marketing, and regional teams to drive pipeline and commercial impact.

The ideal candidate has 10+ years in marketing with 5+ years in paid media, 3+ years in leadership, and strong analytics. A Bachelor's degree is required; MBA is a plus.