Paid Media Analytics Lead for Growth and Attribution

AEG Presents; Los Angeles (CA); On-site; USD 82,158 - 125,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Paid holidays, vacation & sick time

401(k) with employer match

Wellness offerings

Job summary

AEG Presents seeks a Sr. Digital Marketing Analyst to drive company-wide digital media strategies, campaign management, and reporting across divisions.

You will compile insights, optimize budgets, audiences, and creative, and work with Data & Analytics, Product, and Data Engineering on cross-functional projects for paid media data and attribution. The role focuses on measurement, benchmarking CPA and ROAS, and delivering clear recommendations to boost ticket sales, event awareness, and brand

Qualifications

• BA/BS degree in Marketing, Mathematics, Economics, Business, or relevant coursework.
• 4-6 years analytics experience in digital marketing or similar roles.
• Strong ability to compile reporting and evaluate performance across channels.
• Proficiency in Google Analytics/GA4 and server-to-server measurement.
• Knowledge of attribution models and MMM.
• Experience with Datorama, DOMO, Google Data Studio.
• Experience pulling large data sets with SQL.

Responsibilities

• Provide analytical support to Paid Media and Marketing teams, compiling performance reports and actionable insights.
• Build and maintain measurement plans and attribution models to identify trends by channel and audience.
• Collaborate with Data, Product, and Engineering teams to manage data pipelines and reporting integrations.
• Develop tests to evaluate new campaign strategies, ad products, and targeting features.
• Manage paid media projects using tools like Datorama, GA4, Tag Manager, DOMO, BigQuery, and LiveRamp.
• Create and maintain dashboards for internal and external use; support ad-hoc reporting.

Skills

GA4

SQL

Data visualization

A/B testing

Attribution modeling

Cross-functional teamwork

Stakeholder comms

Education

BA/BS in Marketing, Economics, or related field

Tools

Datorama

DOMO

Google Analytics

Google Tag Manager

BigQuery

LiveRamp

Job description

AEG Presents seeks a Sr. Digital Marketing Analyst to drive company-wide digital media strategies, campaign management, and reporting across divisions.

You will compile insights, optimize budgets, audiences, and creative, and work with Data & Analytics, Product, and Data Engineering on cross-functional projects for paid media data and attribution. The role focuses on measurement, benchmarking CPA and ROAS, and delivering clear recommendations to boost ticket sales, event awareness, and brand