Growth Marketing Director: Paid Media & Demand

Cboe Global Markets; Chicago (IL); On-site; USD 187,000 - 242,000; Full time

Job summary

Cboe Global Markets is seeking a Director of Performance Marketing to lead our paid media strategy and demand generation across core product lines in the United States. You will own the full-funnel media program, partnering with Sales, Product Marketing, and regional teams to translate media investment into measurable business impact.

You will establish a growth-focused marketing agenda, optimize campaigns with an analytics-driven, hypothesis-driven approach, and manage agency partnerships to

Qualifications

• 10+ years of marketing experience with at least 5 years in paid media/performance marketing.
• 3+ years in a leadership role.
• Deep expertise across B2B paid channels (search, programmatic, LinkedIn, financial/trade pubs).
• Experience marketing to institutional financial audiences preferred.

Responsibilities

• Own the paid media strategy, budget, and channel mix for core business lines.
• Defend the paid media budget with senior leadership; plan scenarios and tiered spending.
• Manage paid media agency relationships end-to-end (scope, targets, approvals, spend).
• Build a testing roadmap across channels, audiences, offers, and creative formats.
• Define growth marketing strategy across acquisition, activation, expansion with paid as primary lever.
• Partner with business line leaders to translate priorities into paid media objectives and KPIs.
• Ensure conversion paths and tracking; work with analytics to measure CAC, ROI, and pipeline impact.
• Lead lifecycle/retention activities with marketing automation & email teams (Pardot/Cvent).
• Create a connective tissue between Performance Marketing, Content, Web/CMS, and Sales.

Skills

Paid media

B2B marketing

Leadership

Analytics

Programmatic

LinkedIn Ads

Education

Bachelor's degree

MBA

Tools

Pardot

Cvent

LinkedIn Ads

Job description

Cboe Global Markets is seeking a Director of Performance Marketing to lead our paid media strategy and demand generation across core product lines in the United States. You will own the full-funnel media program, partnering with Sales, Product Marketing, and regional teams to translate media investment into measurable business impact.

You will establish a growth-focused marketing agenda, optimize campaigns with an analytics-driven, hypothesis-driven approach, and manage agency partnerships to